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Reid Zeising loves the work that he does and the experiences he has had, whether as an investment banker living in Atlanta Georgia, but working in Europe, or an entrepreneur and investor in multiple industries, or coaching kids to become winners by focusing on the process vs results.

Reid is the owner of Cherokee Advisors, a holding company owning positions in multiple companies that include; Cherokee Funding, Highland Products Group, Amendia, First Sports International, Slawson Exploration, Cosi, Popeyes and Genki – Noodles & Sushi.  On a daily basis, he runs Cherokee Funding, a specialty finance company focused on the legal industry.

He is also active in the Young Presidents’ Organization (YPO) and the Harvard Business School.  To summarize Reid’s career, he has gone from a global hired gun to an entrepreneur.

Here is just a glimpse of what was shared in the Interview.

Reid contributes much of his success to having a value for continuous learning that was developed from mentors and professional relationships. Another key factor in Reid’s life was that he spent his childhood and later worked as an investment banker in Europe.  According to Reid, these experiences made the world seem small and manageable.  His business philosophy is built around creating a customer focused culture.  This is accomplished by focusing on efficiencies provided by systems, processes and data analysis.  More time is then spent developing networks and customers.

About Cherokee Funding

Cherokee Funding LLC is the premier legal and medical finance company headquartered in Atlanta, GA, with regional offices in Beaufort, SC.  Zeising along with Christopher J. Conefry, founded the company to help plaintiffs’ secure necessary medical treatment and cash advances.   Cherokee Funding is dedicated to ensuring world class medical care for plaintiffs, funds for plaintiffs to even the playing field with insurance companies and saving attorneys’ time. For more information visit: www.cherokeefunding.com.